Superbowl commercials have become a phenomenon of pop culture where people look forward to them even if they do not like the Superbowl or sports. These commercials, which are a reflection of the common sentiments or spirit of the age, are often humorous or interesting. However, in a reflection of the changing ethos of the times, FOX Sports has permitted airing a commercial featuring ‘drag queens’ while banning a pro-life commercial.
FOX Sports apparently has no problem airing controversial ads during the 2020 Super Bowl — just not a pro-life commercial.
According to NBC News, this year’s big game between the Kansas City Chiefs and the San Francisco 49ers will include a commercial featuring drag queens/LGBTQ activists.
Meanwhile, pro-life advocates with the new Faces of Choice organization said they have been waiting at least six months for an answer from FOX about their ad.
The drag queen ad from Sabra hummus already is stirring up controversy. It features drag queens Kim Chi and Miz Cracker from “RuPaul’s Drag Race.”
LGBTQ marketing strategist Bob Witeck celebrated the significance of the ad, telling NBC:
“For queer audiences, it is an art form and an ‘outsiders’ language,” Witek said of drag. “Reaching the Super Bowl means taking our language into every home in the nation and millions around the world.”
Witeck said the Sabra ad, which could reach around 100 million viewers during the Super Bowl, is indicative of a sea change in the public perception of drag, which he said has been normalized in the mainstream for many years, thanks in large part to the success of the award-winning reality show “RuPaul’s Drag Race.” (source)