Not A Surprise- Americans Are Returning To Drug Consumption Amid Virus Caused Crisis

What do chocolate, coffee, tea, heroin, marijuana, porn, prostitutes, alcohol, and cheap movies all have common?

They are all forms of things that people use to help drug themselves with. Certainly there is a moral difference between a cup of coffee and a naked woman prostituting herself, but the principle is that in times of trouble, people look for something to ‘stabilize’ themselves with. This does not mean that a man is “weak”, but to the contrary, all people have pillars that help them to remain stable in life, especially amid major changes. When troubles happen, people seek comfortable things to calm themselves down and think clearly. This helps to minimize shock, which in any major transition can kill a person more than the actual act of change itself. Thus it is not a surprise that these things are on the rise as the crisis of American life caused by the COVID-19 Coronavirus spreads as ThompsonReuters reports by way of its Breaking Views trend analysis.

Friedrich Nietzsche famously argued: “That which does not kill us, makes us stronger.” If the German philosopher could peruse social media in the coronavirus era, he might change his view.

Housebound and bored, people appear to be drinking more booze, toking more weed, watching more porn and smoking more butts. These behaviours may alleviate the monotony of short-term lockdown stress but store up costs for the future.

The World Health Organization’s guidelines on maintaining a sound mind in the face of a pandemic counsel against abusing tobacco, alcohol or other drugs. But the agency also argued that individuals should consider strategies that have worked for them in the past. For many this has meant giving in to temptation.

The virtual-sex trade has got a lift: Pornhub, the leading adult entertainment website, saw a near-12% increase in global traffic from Feb. 24 to March 17. British lingerie chain Ann Summers said sex toy sales were up 27% in the last week of March compared to the same period a year ago, with its quietest vibrator fast becoming its best seller.

Self-medicating is all the rage. U.S. states including California, Colorado, Oregon and Alaska where cannabis is legal have reported 50% sales increases from March 16 and March 22, according to Flowhub. Online booze sales in the United States rose 243% in the week ending March 21, according to market research firm Nielsen. Binge buying drove British alcohol sales up 22% in March, according to Kantar.

Comfort eating is in, too. Nestlé boss Mark Schneider says the $310 billion KitKat maker is struggling to keep snacks on the shelves and reckons they’re just as important as essential nutrients in stressful times.

The bad behaviour isn’t lost on investors. Shares of Nestlé and British American Tobacco for instance have outperformed the STOXX Europe 600. Johnnie Walker distiller Diageo, Canada’s Trulieve Cannabis and Swiss chocolatier Lindt & Spruengli have also done better than their respective market indexes.

The risk is that while most people will survive Covid-19, more of them emerge with porn addictions, liver damage and obesity, imposing a longer-term challenge for health systems battered by the virus. The smart money may have already figured this out: Shares of Novo Nordisk, the world’s biggest maker of diabetes treatments, have outperformed them all. (source)

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