By Theodore Shoebat
Donald Trump, in his first ever speech since being cured of Covid, declared to a crowd of his supporters that a vaccine is on the way. As we read in a report from the AP:
Though he was hospitalized battling the virus only a week ago, Trump’s message on COVID-19 was unaltered since his diagnosis: a dubious assessment that the pandemic was just about a thing of the past. Hundreds of people in the U.S. continue to die of the virus every day.
“Under my leadership, we’re delivering a safe vaccine and a rapid recovery like no one can even believe,” Trump insisted. “If you look at our upward path, no country in the world has recovered the way we have recovered.”
Trump getting Covid sparked attention from throughout the country (and the world, for that matter) and this attention meant publicity and publicity is always good when it comes to elections. Even if people are angry at you, or if they are laughing at you, you have their attention, which means you have occupied space in their heads, which signifies in a sense that you are expanding territory in the collective consciousness of society. When Trump was incessantly bashing Mexico and describing undocumented people as criminals, a lot of people bashed him for this, and many believed that he was not going to win. But here is the thing: Trump’s comments sparked such a controversy that he became common talk around the dinner table, in news outlets, in podcasts and in every political show in every type of media. Hillary Clinton? She sparked no controversy but received the ridicule of those stoked by Trump’s words. Trump was getting the attention, and this is what helped him. Biden gives the impression of someone with Alzheimer’s, not someone who is magnetizing attention to himself with controversy. Attention is the key to victory. What makes a successful headline? If the headline has angered you, or has given you some elation, then it has succeeded. But if the headline evokes nothing, then the headline is not successful. Evocation is the entire basis for success when it comes to marketing. Trump is fulfilling this requirement. I did an entire video explaining this: